North West posted a Halloween transformation into Natalie Nunn on Wednesday, Oct. 21, and the costume leaned hard into the chin that has become part of Natalie Nunn’s public image. The 13-year-old also compared the look with the real Natalie Nunn inside one of the posts.
Oct. 21 on TikTok
The posts arrived as a series of TikToks, not a single reveal, which gave the costume more than one angle and turned the transformation into a short sequence rather than a one-off snap. For a Halloween post, that structure matters: it lets the makeup and styling read as a deliberate imitation, not just a quick costume.
The strongest visual cue was the exaggerated version of Natalie Nunn’s chin. That detail made the look instantly legible, especially because North paired it with a side-by-side comparison in one of the clips. The costume did the work of character recognition without needing any caption to explain the reference.
Kim Kardashian on Oct. 20
The timing carries a built-in wrinkle. Kim Kardashian posted her own Halloween look as North West on Tuesday, Oct. 20, one day before North’s Natalie Nunn transformation appeared. In other words, the family feed moved from mother to daughter in 24 hours, with both posts built around costume mimicry and performance.
Kim’s look used a long teal wig, goth-inspired makeup, false lashes, face gems, a black-and-white striped shirt, a skull-and-crossbones graphic tee, chunky chains, spiked cuffs and jeweled nails. She also copied North’s one-hand-over-her-mouth pose, which made the exchange feel less like isolated costumes and more like a matched set of references.
Dazed and the same week
The Halloween posts landed the same week North appeared on the cover of the latest issue of Dazed, shot by Gus Van Sant. That places the costume inside a wider run of public imagery around her, with the Halloween post serving as the more playful, lower-stakes image and the cover as the more polished one.
For readers, the practical takeaway is simple: the costume was not generic Halloween dressing. North chose a specific public figure, emphasized the most recognizable facial feature in the reference, and posted it on TikTok on Oct. 21, making the comparison part of the joke instead of leaving it to guesswork.
The result is a neat bit of family sequencing and image control. North’s post works because it is specific, and because it lands right after Kim’s turn as North, with the two Halloween looks now reading as a brief, tightly timed back-and-forth.
