Asda is selling an ASDA bunny for £14, and Jess says it looks strikingly like a Jellycat version that costs at least £70. She found one in her local store and said she did not expect to come across it.
Jess, posting as @mumlife.withjess, wrote over the clip: "Asda whattt did I just find?" In the video, she also said, "Oh My God, I found it," as she picked one up, with a pink version beside it. Her caption added: "Jellycat mums, run to Asda! Stop! This giant Bambi print bunny is everything! The softest, cutest little find, and such a bargain. Jellycat vibes without the Jellycat price tag. Asda, you've absolutely smashed it."
Jess finds the Asda bunny
The appeal is simple enough: the cheaper bunny gives shoppers a look-alike option for £56 less than the lowest Jellycat price named in the post. Asda also has medium-sized bunnies for £6, creating a two-tier price point for buyers who want the same style without paying the higher-end toy price.
That gap is already being tested outside the store. People on Vinted have started listing the bunny for more than the Asda shelf price, with one sale at £35 and current listings at £50 and £100. That turns the £14 shop price into a moving target for anyone hoping to find one at retail.
Vinted listings push prices up
For shoppers, the practical question is speed rather than theory. The bunny has become a bargain hunt item, not just a stock shelf item, and the resale prices show how quickly a low-cost toy can be pulled out of reach once demand builds.
The remaining unknown is the simplest one: how long Asda will keep the £14 bunny in stock. For now, the only reliable route is the one Jess took — walk in, look closely, and hope the shelf still has one left before Vinted sets the price.
