Naomi Ackie says online abuse follows her public work: after she finishes promoting a project, she removes social media from her phone because it is “too much.” She made the comments during an appearance on Josh Smith’s Great Chat Show podcast, where she described a stream of mean remarks and racist direct messages.
Josh Smith and Great Chat Show
“people are f**king mean.” That was Ackie’s blunt summary of the messages she says land in her inbox after a promotion cycle. She said people make comments on things like people do not have eyes and cannot read, and she described receiving DMs that are “vile.”
She also said some senders go out of their way to write, “I hate you.” For a public figure, the practical response is immediate and blunt: delete the app, cut off the feed, and stop letting the abuse sit on a phone that is supposed to be a work tool.
Naomi Ackie and DMs
“People are making comments on these things like people don't have eyes and can't read. I've seen stuff about myself, like people talking about me, or sending me DMs that are vile” is how she described the pattern. She added that people have been racist towards her in her DMs, which pushes the abuse beyond casual criticism and into something far more personal.
That shift matters because it shows how promotion cycles do not end when the publicity does. Ackie is still carrying the residue of attention long after the project-facing work is done, and her solution is to remove the channel entirely rather than try to police every message.
Clayface Promotion Cycle
Ackie’s comment places the cost on the performer, not the campaign. She is the Clayface actress, and the point is not whether she can ignore online noise; it is that she has built a routine around shutting social media off once a project push is over.
For readers who follow entertainment for the business side, the takeaway is straightforward: the public-facing rollout that helps a project travel can also expose the person fronting it to abuse that arrives privately and repeatedly. Ackie’s line is the one to hold onto here — she deletes social media because the messages become “too much,” and the example she gave makes clear why.
