Fenwick revealed Fenwick's window display theme for 2026 as The Gruffalo's Child in Newcastle on November 1. The public had to watch the reveal on Fenwick YouTube, while invited guests saw the moment in person first.
Snow was falling from the roof of Fenwick during the reveal, which was scheduled shortly after 6.30pm. The window will open for the public to view from tomorrow morning, extending a display that has drawn crowds in Newcastle for decades.
Fenwick in Newcastle
Fenwick's Window is presented as part of Christmas in Newcastle, and the reveal marks the start of that annual run of interest. The display has long been treated as a regional tradition, with families from the North East going to see it on Northumberland Street.
The latest reveal follows years of themed windows. In the 1970s, Fenwick window themes included Camberwick Green and Pinocchio, while recent displays have included Paddington, Beatrix Potter and The Snowman. Last year's Christmas Carol window was described as the best for some time.
Fenwick Window 2026
The 2026 theme adds The Gruffalo's Child to a line of seasonal displays that have become part of the store's December draw. Billboards had been up at Fenwick for the last few weeks before the reveal, keeping the theme secret until the moment it was shown.
For readers planning a visit, the practical change is simple: the reveal is over, the theme is out, and the public opening starts tomorrow morning. Those who missed the in-person reveal can still see the display once the window opens.
