KFC Avengers Doomsday is rolling out as a limited-time collaboration with Marvel Studios’ Avengers: Doomsday, and Christophe Poirier says it is KFC’s most expansive joint venture to date. The campaign spans more than 100 countries and begins in the UK and Ireland on 9 November, putting the brand inside one of the year’s biggest studio releases before the film reaches cinemas in December.
Poirier’s 100-country push
Christophe Poirier, KFC’s Chief Concept Officer, described the project in unusually direct terms: “This is KFC’s most expansive joint venture to date, and we can’t wait to welcome guests into our extension of the MCU.” He added, “We’re not just teaming up with the most anticipated movie of the decade. We’re leaning into its biggest, baddest character, and delivering a menu worthy of the moment.”
That scale is doing the heavy lifting here. The campaign is running in 60-, 30- and 15-second formats across video, out-of-home, social, in-restaurant and packaging in participating markets, which turns a food tie-in into a full marketing buy rather than a single promo drop.
Doctor Doom on packaging
The collaboration centers on Doctor Doom and a limited-time Doctor Doom-inspired menu, with packaging designed in a dark, iron-riveted style built around the character’s mask. KFC is also releasing exclusive Colonel Sanders Cosplay Collection figurines, so the menu is only one part of the commercial offer.
That mix matters because the products are not arriving as a single global box. Menu items, packaging and collectibles vary by market, which means customers will see the same campaign identity presented through different local assortments rather than one universal bundle.
UK and Ireland first
The first launch lands in the UK and Ireland on 9 November, giving those customers the earliest access to the collaboration before the film’s December cinema release. KFC Global is using KFC UK&I to develop the campaign, with the rollout stretching across participating markets through 31 January 2027.
The catch is where this global push does not go: the collaboration is not available in the United States, India or China. For customers in the rest of the rollout, the promotion is straightforward — a limited-time menu and collectible line tied to a film launch window — while those three major markets are left out entirely.
The open question now is the most practical one: which specific menu items and figurines land in each participating market. KFC has made the scale clear, but the local product mix is what will decide whether this becomes a brief brand stunt or a genuinely useful traffic driver for the chain.
