Avram Glazer says Manchester United need not win to sell power

Avram Glazer told financiers Manchester United are not dependent on pitch success for commercial power during a London investment conference.

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Avram Glazer says Manchester United need not win to sell power

Avram Glazer told financiers in London that Manchester United are not dependent on success on the pitch for commercial power. He made the remarks at Deutsche Bank’s inaugural Sports Investment Conference, a rare public appearance from one of the club’s owners while fans continue to protest outside Old Trafford.

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He said the club’s value is insulated from sporting variance in the same way as the New York Yankees and Dallas Cowboys still stand out as major global brands. That point goes straight to the question facing investors and supporters: whether a club can keep attracting commercial interest even when results on the field do not match its size.

London conference remarks

The appearance mattered because it gave Glazer a public platform at a time when he and the wider ownership are under scrutiny. Manchester United fans have been waving green and gold balloons in the Stretford End in protest at club executives and the owners, while the team has also been dealing with a long spell without a victory.

On Tuesday, Matheus Cunha inspired a comeback against Roma to end nearly two months without a win. That result offered relief on the field, but it did not change the ownership backdrop around Glazer’s comments in London.

Glazers and the sale question

The Glazers hold a 72% stake in Manchester United, and they retain full control of any potential sale because of a drag-along clause in their agreement with Sir Jim Ratcliffe. Under that structure, if the Glazers sell to a third party, Ratcliffe would be required to dispense with his stake as well.

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That ownership setup is why Glazer’s public language about commercial power drew attention from financiers. If the club can still be sold on brand value and global reach, the owner’s remarks suggest the market case does not depend only on results, or on the Premier League table.

Manchester United’s value

The club’s commercial position sits against a longer run of underperformance and financial strain. The Glazers saddled Manchester United with £600m worth of debt following their leveraged takeover 21 years ago, and the club has not won the Premier League title since 2013.

For now, the clearest signal is what Glazer chose to say in public. He did not describe a sale, but he did tell financiers that Manchester United still carries value as a global brand even when the football is uneven, and that leaves the ownership question where it has been: open.

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On-the-ground news correspondent reporting from city halls, courtrooms, and press briefings. Holder of a Columbia Journalism School degree.