A Tom Brady card pulled from a $29.99 box is about to get its first real market test. The one-of-one Bejeweled Brady card found by Lucas Martell and Trevor Martell is scheduled to headline the Fanatics Collect Premier Auction, where bidding should help set a fresh benchmark for modern Brady inserts.
The card has already drawn attention because of how it was found and how rare it is. Industry context around the card points to a 10.5 million-to-one rarity estimate, and the piece was shipped to Los Angeles and insured for $350,000 while it waits for the auction to open.
Why this Brady card stands out
The Bejeweled Brady belongs to a hobby category that took hold around the turn of the century, when card makers leaned harder into limited print runs and one-of-one inserts to create demand. That approach has produced some of the most sought-after modern Brady cards, including ultra-rare examples that collectors still use as reference points.
Tom Brady cards have already set major marks. In June 2021, a Beckett-graded Mint 9 2000 Playoff Contenders Championship rookie card sold for a then-record $3.1 million. Other comparable Brady cards have also posted eye-catching results, including a $704,550 sale and other six-figure prices that show how much top-end Brady pieces can move when the right bidders are involved.
What the auction means
The Fanatics Collect Premier Auction opens on Nov. 5 and closes on Nov. 19, giving the card a two-week window to draw hobby attention. Because the Bejeweled Brady is a one-of-one, there is no direct comp for exactly this card, which makes the final result especially important for the market.
For Lucas Martell, the card’s pull from a $29.99 box is only part of the story. He is set to receive a negotiated payout tied to the final winning bid, so the auction result will determine how much the discovery ultimately pays. If the card clears expectations, it could become a new reference point for modern Brady inserts and one of the more notable hobby outcomes of 2025.
