Braylon Mullins is adding a new partnership to his profile after signing an endorsement deal with Finex Credit Union, the latest example of how a memorable NCAA tournament moment can quickly expand a player's reach beyond the court.
The agreement will feature Mullins in advertising and promotional appearances during this basketball season. Finex said the partnership is aimed in part at helping introduce its banking technology to new audiences, while also connecting its brand with a player who gained national attention in one of last season's biggest games.
A shot that changed the spotlight
Mullins became widely known when he hit a 3-pointer with 0.3 seconds remaining in last year's NCAA tournament to complete UConn's comeback against Duke and send the Huskies to the Final Four. That kind of late-game finish tends to travel fast, and it gave Mullins a moment that stood out well beyond Storrs.
For Finex, the deal also ties into a long local history. The company traces its roots to East Hartford in 1938, and Joe Bartolotta said the brand wanted someone who fit its message and its identity. He said Finex has a strong story to tell and that Mullins best represents the idea of delivering in the clutch. Bartolotta also said the company wants people to see Finex as a financial partner that listens, understands goals and helps members take the next step.
What Mullins said about the deal
Mullins said he is excited to partner with Finex and connect with the people who make Connecticut such a special place to play basketball. He also said support matters, whether someone is working toward a goal on the court or in everyday life, and added that he looks forward to helping more people learn about Finex and what it offers its members.
The deal gives Mullins another way to stay visible throughout the season, while Finex gets a recognizable UConn player tied to a moment many college basketball fans still remember. It is a straightforward local endorsement, but one with a national hook built in.
