GTA VI Selfridges pricing is already splitting the same merchandise across two storefronts, with one exclusive jacket listed at £2,500. ShaherMia brought the gap into focus on X after posting a side-by-side comparison of the Macca the Gator t-shirt, and the numbers are hard to miss.
£2,500 at Selfridges
The Goodtime State Varsity Jacket costs £2,500 at Selfridges. It has a wool-blend body, genuine leather sleeves and embroidered designs, and it is still in stock. That makes it the clearest example of how far this collection sits from the price points on Rockstar Games' official store.
A Macca the Gator t-shirt costs £25.99 on Rockstar Games' website and £60 at Selfridges. The difference is £34.01, which works out to an increase of approximately 131%. Shaher Mia replied on X: "Some are available on the Rockstar Store, and it’s cheaper."
ShaherMia on X
BeeFun reacted with, "Will that be available in the Rockstar store? My god, I want those manatee items". NATOSHI then asked, "So they're selling some of the same items for double the price we saw in the Rockstar Games Store?" Those reactions tracked the same frustration: the collection is not just expensive, it is inconsistent across sellers.
MichaelWazowski wrote, "GTA VI being milked on a different level lol. £2,500 jacket? Wtaf. The game really can’t come soon enough, so this BS will stop". epicnosegaming added, "The prices are just insane, man. In this economy, why do they think they are actually going to be buying this [redacted]? 2.5k for a varsity jacket, like I get its quality leather and stuff, but it's video game branded merch". The collection also includes bags, hats, jackets and t-shirts, and a t-shirt, mug, hat, basketball and dartboard are already sold out at Selfridges.
Rockstar Games merch
Grand Theft Auto VI launches on PlayStation 5 and Xbox Series X|S on November 19, 2026, and Rockstar Games has yet to announce a PC release. GAMINGbible said it contacted Selfridges and Rockstar Games for comment on the price differences, but the sales gap itself already tells the story: the same merchandise can move from collectible to luxury item depending on where it is sold.
