Marian Lee says the K-pop demon hunters world tour will start in June 2027 and turn KPop Demon Hunters into a live arena concert experience. It will begin in North America before moving to the UK and Europe in the fall.
Netflix says the tour will visit nearly 50 cities and stage more than 150 performances across 2027 and 2028. That is a large rollout for an animated title that has already moved far beyond streaming into live-event territory.
Tickets for the tour go on sale on Friday, Nov. 20, at 10 a.m. local time. Trip.com will offer presale access through its app, along with ticket and travel bundles, while VIP and The VIP packages will add premium reserved seats, onstage photo opportunities, preshow parties, exclusive memorabilia, and custom merchandise.
Marian Lee’s arena plan
Marian Lee, Netflix’s chief marketing officer, said, "KPop Demon Hunters has transformed from a breakout hit into a generational phenomenon". She added, "This fandom was never about a single moment, and the Golden World Tour is how we keep it going — bringing that ‘Takedown’ energy to arenas around the world, where fans can sing, dance, and help HUNTR/X seal the Honmoon."
The framing matters because the tour is billed as a live concert experience, but it centers on animated characters, choreography, and supernatural spectacle rather than a conventional live band setup. Fans will be interacting with HUNTR/X, including Rumi, inside a production built around the film’s music and visual world.
Netflix and AEG Presents
The tour comes from Netflix and AEG Presents and is presented by Mastercard. Netflix is extending a film that debuted on June 20, 2025, and has since amassed more than 670 million views, while its soundtrack has generated more than 15 billion global streams.
Golden already set a rare benchmark by becoming the first K-pop song to win both an Oscar and a Grammy. Bringing that catalog into arenas gives Netflix a way to monetize one of its biggest music-driven properties in a format that can travel across regions over two years.
Asia Pacific and Latin America
Additional stops in Asia Pacific and Latin America will be announced later, leaving the current announcement as an early map rather than the full route. For buyers, the immediate window is narrow: the first tickets open on Friday, Nov. 20, at 10 a.m. local time, and the first wave centers on North America in June before the UK and Europe in the fall.
Rumi, Mira, and Zoey are being sold as a live draw in their own right, not just as characters from a streaming hit. If the nearly 50-city plan holds, the real test will be whether the tour can translate a digital blockbuster into a repeatable arena product city after city.
