Jordan-Hare Stadium is usually about football, noise and fall Saturdays. In December, though, Auburn Athletics is giving the venue a different job: becoming a holiday destination for the Auburn Family.
War Eagle Wonderland will open in December on select evenings from 5-8 p.m. CT at Jordan-Hare Stadium, offering a seasonal experience built around Auburn-themed decorations and some of the stadium’s most recognizable spaces. The idea is simple enough, but the appeal is bigger than a light show. It is a chance to see a place that normally belongs to Auburn Football in a setting built for families, memories and a much quieter kind of celebration.
Rhett Hobart, Auburn Deputy Athletics Director and Chief Operating Officer, said Auburn is excited to create an opportunity for families to experience Jordan-Hare Stadium in a new way. That framing matters. This is not just an event bolted onto a venue. It is an effort to turn the stadium itself into part of the holiday tradition, with the home of Auburn Football serving as the backdrop for something more seasonal and more accessible.
The pricing reflects that family-first approach. Tickets for War Eagle Wonderland will be $35 per person, with youth 12 and under admitted for $25. Advance ticket sales begin Wednesday, Nov. 18 through the official Auburn Athletics VIP website, giving fans an early chance to lock in a visit before the December dates arrive.
For Auburn supporters, the biggest draw may be the setting as much as the event. Jordan-Hare Stadium is one of the most recognizable places in Auburn, Ala., and the holiday experience is designed to use iconic stadium spaces in a way fans do not normally get to see. That gives the event a different kind of value: it is part nostalgia, part novelty, and part simple holiday outing.
Hobart said War Eagle Wonderland brings together Auburn traditions and the magic of the holiday season, and that is the right way to think about it. It is not trying to replace the football identity of the stadium. It is trying to stretch it into a new season, one where the lights are softer, the pace is slower and the memories are meant to last well beyond December.
For a venue that usually defines fall, War Eagle Wonderland is a reminder that the Auburn basketball roster may dominate winter conversation on the court, but Jordan-Hare Stadium still has a way of staying part of the story.
