Cardinals Fine Jonathan Gannon After Sideline Incident with Emari Demercado
Arizona Cardinals head coach Jonathan Gannon has been fined $100,000 following a heated incident involving running back Emari Demercado. The incident occurred during a crucial game against the Tennessee Titans on October 5, 2025.
Details of the Incident
During the game, Demercado made a critical error by dropping the ball just before reaching the end zone. This mistake deprived the Cardinals of a significant touchdown that could have altered the outcome of the match.
Video footage of the confrontation shows Gannon visibly upset with Demercado’s mistake. He approached the player, who was being consoled by teammate Paris Johnson Jr., and expressed his frustration vocally. Gannon was seen slapping Demercado on the chest and striking his pads before walking away.
Consequences of the Altercation
The NFL has decided not to take further action against Gannon, although the NFL Players Association is reviewing the incident. In a reflection of the situation, Gannon publicly apologized for his behavior the following day.
He acknowledged that he let his emotions take control and recognized the need for emotional stability while leading his team. “It’s not really who I am or who I want to be,” he stated. Gannon also noted that many mistakes contributed to the team’s loss.
Game Outcome and Significance
The Cardinals’ failure to score a touchdown from that play contributed to their defeat, as the Titans rallied back to win 22-21. Had Demercado secured the touchdown, Arizona would have taken a commanding 27-6 lead, likely sealing the game in their favor.
Historical Context
Gannon’s fine marks a significant moment in NFL history, as he is the first coach to face financial penalties for an altercation with a player since Bruce Arians was fined in 2022.
- Incident date: October 5, 2025
- Fine imposed: $100,000
- Game result: Cardinals lost 22-21
- Previous fine: Arians fined $50,000 in 2022
As the investigation by the NFL Players Association continues, all eyes will remain on Gannon and the Cardinals as they navigate the aftermath of this incident.
