Polestar Accelerates in Germany with Swedish Design and Chinese Innovation
Polestar, the Swedish-designed and Chinese-built electric vehicle brand, has reported a significant increase in sales in Germany. In September, sales rose by 16.8% year-on-year, according to the Federal Motor Transport Authority (KBA). This growth highlights the strength of the Swedish–Chinese partnership within the European electric vehicle (EV) market.
Sales Growth in Germany
In September 2023, Polestar sold 348 vehicles in Germany, an increase from 338 in August. This marks Polestar’s strongest quarterly performance, with a total of 1,356 vehicles sold between July and September.
Production and Strategy
Headquartered in Gothenburg, Sweden, Polestar predominantly manufactures its vehicles in China. This dual identity is crucial for shaping its strategy in Europe. The launch of new models, such as the Polestar 5, underscores this approach.
New Model Launch and Future Plans
The Polestar 5 was recently unveiled at the IAA Auto Show in Munich. It features an advanced 800-volt electrical system and an innovative in-house developed rear motor, which debut for the brand. Deliveries for this model are set to begin in spring 2026.
Commitment to Sustainable Goals
During the Munich event, CEO Michael Lohscheller emphasized Polestar’s commitment to the European Union’s 2035 zero-emission target. This stance notably contrasts with some European automakers advocating for expansions in emission deadlines.
Strategic Partnerships and Leadership Changes
- Polestar appointed Jan Grindemann as the new country chief for Germany.
- The brand became the official mobility partner of Bundesliga club Borussia Dortmund for three seasons.
These steps further strengthen Polestar’s presence in one of Europe’s largest EV markets, reflecting its ongoing ambition and growth prospects.
