Spectrum Unveils Streaming App Store, Streams Lakers Games on Apple Vision Pro
Charter Communications, under its Spectrum brand, is launching a new streaming app store as part of its strategy to enhance its pay-TV service. This initiative, stemming from a shift towards streaming, promotes a diverse range of popular services, offering a comprehensive blend of entertainment options.
Spectrum’s New Streaming App Store
The newly introduced Spectrum app store will be accessible via the Spectrum mobile app and website. This development aims to streamline access to various streaming services, including:
- Disney+
- Hulu
- ESPN
- Paramount+
- Peacock
- Fox One
- HBO Max
- AMC+
Rich DiGeronimo, the president of product and technology at Spectrum, emphasized the service’s value. He noted that customers can access more than $125 worth of streaming content each month, highlighting potential savings and greater consumer choice.
Benefits for Customers and Partners
This app store initiative not only aims to enhance user experience but also creates opportunities for programming partners to reach a broader audience. Spectrum’s goal is to combine value, choice, and convenience in a fragmented entertainment landscape.
Live Streaming of Lakers Games on Apple Vision Pro
In conjunction with the app store launch, Spectrum announced a partnership to stream live Los Angeles Lakers games on the Apple Vision Pro device. This service will be available to authenticated Spectrum SportsNet subscribers and Spectrum Internet customers.
Notably, this is a groundbreaking move as it marks the first instance of live sports streaming on the Apple Vision Pro. Historically, immersive video experiences have been limited to pre-recorded events. The live broadcasts aim to deliver a courtside-like experience for viewers.
Event Highlights and Future Plans
The announcement took place at an event in New York City, attended by notable industry leaders, including:
- Chris Winfrey, Charter president and CEO
- Kristin Dolan, AMC Networks CEO
- Jimmy Pitaro, ESPN chairman
This major announcement coincides with Charter’s plans to finalize a $34.5 billion acquisition of Cox Communications, signifying a significant period of growth and innovation for the company.
