Orvis Closes 41 Stores to Focus on Core Fishing Heritage

Orvis, the renowned outdoor and sporting goods retailer, has announced significant changes to its business strategy. The company will close 36 stores and five outlet locations by early 2026. This decision comes in response to what Orvis describes as “an unprecedented tariff landscape.”

Shifting Focus to Core Heritage

Simon Perkins, the President of Orvis, emphasized that these closures mark a return to the brand’s roots. He stated, “We’re stepping into an exciting new chapter — one focused on our core passions of fly fishing and wingshooting.” This strategic shift aims to enhance innovation and strengthen the company’s commitment to its angling and upland communities.

Streamlining Product Offerings

As part of this transition, Orvis will narrow its product assortment. While the company will not completely withdraw from lifestyle apparel, there will be an increased emphasis on outdoor gear and essentials that align with its primary activities. This approach is designed to cater more directly to enthusiasts of fishing and hunting.

Strengthening Retail Presence

In addition to store closures, Orvis plans to enhance its brick-and-mortar operations. The company aims to expand its collaboration with over 550 domestic independent dealers and several national outdoor retailers. This strategy is intended to foster a stronger retail network and improve customer engagement.

Company Background

Founded in 1856 by Charles F. Orvis in Manchester, Vermont, the brand initially focused on fly-fishing equipment. Over the years, it diversified into sportswear, home furnishings, and various travel accessories. Despite its expansion, Orvis remains dedicated to its original mission of serving the outdoor community.

Headquarters

The headquarters of Orvis is situated in Sunderland, Vermont, where its legacy in outdoor sporting continues to thrive.

This bold move to close stores and streamline business operations demonstrates Orvis’s commitment to evolving while honoring its storied heritage in outdoor sporting goods.