UK Rapper Giggs Headlines NFL’s International Halftime Show
The NFL is increasing its global appeal by featuring halftime performances during international games. British rapper Giggs is set to perform on Sunday, during the halftime show of the matchup between the New York Jets and the Denver Broncos at Tottenham Hotspur Stadium in London.
Giggs’ Contribution to the NFL Halftime Show
Giggs expressed his excitement about participating in the London Games. “It’s a huge moment to be a part of the London Games,” he stated. Sharing his music with both his hometown and NFL fans is a proud milestone for him.
The rapper, originally from south London, gained popularity with his 2007 hit single “Talkin’ da Hardest.” This track remains anthemic among his loyal fanbase. Cleveland Browns players recently reacted positively to his music when they experienced it during a previous game.
Previous Halftime Performers
Giggs follows British singer Raye, who captivated the audience with a nearly seven-minute halftime show last week, featuring her hit song “Where is My Husband!”
- Myles Smith headlined the halftime performance at the first NFL regular-season game in Ireland.
- At Croke Park, the Pittsburgh Steelers defeated the Minnesota Vikings 24-21.
- Karol G performed at an NFL game in São Paulo, where the Los Angeles Chargers triumphed over the Kansas City Chiefs 27-21.
- Bad Bunny is scheduled to headline the Apple Music Super Bowl halftime show on February 8 at Levi’s Stadium in California.
The NFL’s Global Vision
The NFL is on a strategic path to expand its international presence. Tim Tubito, the senior director of global game presentation and entertainment at the NFL, emphasized that the aim is to combine the best in sports and entertainment. Expect more international collaborations in the future as the league continues its global growth initiatives.
