Lorraine Kelly Reveals Heartbreaking Future of ITV Show
TV presenter Lorraine Kelly has expressed her distress over recent cuts to her ITV morning show. The reductions, which decrease airtime from an hour to 30 minutes and limit broadcasts to 30 weeks per year, have left her heartbroken. Kelly, however, remains committed to her program, dismissing speculation about her departure.
Lorraine Kelly’s Commitment Amid ITV Cuts
Kelly’s initial response to the cuts was a focus on job preservation. The ITV Daytime overhaul puts 220 out of 450 positions at risk. She stated, “It’s really heartbreaking to split up the team.” Many members of her crew have collaborated with her for over two decades.
Impact on Team and Show
Despite the challenges, Kelly is relieved that many team members have been relocated to other programs. “I wasn’t annoyed or angry about this for me…it was about the team,” she emphasized. The show’s reputation remains strong, known for significant campaigns like Change + Check and achieving its highest ratings in four years under editor Victoria Kennedy.
- Airtime reduced from 60 minutes to 30 minutes
- Show to air only 30 weeks annually
- 220 out of 450 jobs at ITV Daytime at risk
- Ratings at a four-year high
Looking Forward
Kelly remains undeterred about her future. She plans to continue her role as long as possible, mentioning the inspiration she draws from other women in the industry who are thriving in their later years. She stated, “I’m still going to be there.”
Even though she had anticipated changes, Kelly reaffirmed her intentions to stay with the show, currently on a year-long contract. “We’re all freelancers,” she remarked, while dismissing any immediate plans for retirement.
The ongoing restructuring at ITV has put significant pressure on long-standing shows, but Kelly’s dedication to her team and her viewers remains unwavering. She is committed to making the most of the situation and continuing to provide quality content.
