Netflix to Stream Spotify Video Podcasts from 2026
Netflix is set to expand its content offerings by integrating video podcasts through a partnership with Spotify. This collaboration aims to enhance subscriber engagement by introducing a selection of original podcasts to its streaming platform.
Details of the Netflix and Spotify Deal
The exact terms of this partnership, including the duration of the licensing agreement, have not been disclosed. However, it is expected to feature an array of popular podcasts from Spotify Studios and The Ringer.
Featured Podcasts
Some notable podcasts included in this initiative are:
- The Bill Simmons Podcast – Sports and pop culture interviews.
- The Rewatchables – Discussions on classic films.
- Serial Killers – A true-crime series exploring infamous criminals.
This initial offering of content is just the start of the collaboration. Both Netflix and Spotify plan to continuously add more podcasts spanning various genres.
Launch Timeline
The video podcasts will first be available on Netflix in the U.S. in early 2026, with subsequent availability in other regions.
Growing Trend of Video Podcasts
The trend of integrating video with podcasts is gaining traction. A recent study by Cumulus Media revealed that 72% of podcast listeners prefer shows that include video. As podcast formats evolve, platforms like Spotify and YouTube are providing critical avenues for video podcast distribution.
Leaders’ Insights
Netflix co-CEO Ted Sarandos emphasized the company’s commitment to exploring various content forms. He noted that the lines between podcasting and traditional talk shows are blurring, paving the way for more collaborations with content creators.
“As the popularity of video podcasts grow, I suspect some will find their way to Netflix,” Sarandos stated during an earnings call in April.
About The Ringer
Many podcasts included in this deal originate from The Ringer, a network founded by Bill Simmons in 2016. Spotify acquired The Ringer for around $250 million in 2020. This network features over 50 podcasts across sports, culture, and lifestyle categories.
Statements on the Partnership
Roman Wasenmüller, Spotify’s VP of podcasts, remarked, “This partnership marks a new chapter for podcasting. Together with Netflix, we’re expanding discovery and helping creators reach new audiences.”
Lauren Smith, VP of content licensing at Netflix, added, “With video podcasts on the rise, our partnership with Spotify ensures we bring the full video versions of these top shows to our subscribers.”
Conclusion
The partnership between Netflix and Spotify signals a significant shift in the streaming landscape, emphasizing new content formats and audience engagement tactics. As video podcasts become increasingly popular, this collaboration is poised to enhance the viewing options available to Netflix subscribers starting in 2026.
