Demi Lovato to Perform “Live From Roku City” (Exclusive)
In an exciting development for music fans, Roku City is set to host its inaugural headline show featuring Demi Lovato. This new performance will utilize Roku’s iconic screen saver as a vibrant stage for Lovato’s musical presentation.
Demi Lovato to Perform “Live From Roku City”
The event will showcase Lovato performing her latest single, “Here All Night,” from her anticipated album, *It’s Not That Deep*, along with a cover of Whitney Houston’s classic “I Wanna Dance with Somebody.” Fans will have the opportunity to access this unique experience by selecting a designated interactive building in Roku City.
Exclusive Content and Behind-the-Scenes Access
Viewers can look forward to additional content, including behind-the-scenes footage and photos, along with a pre-save option for the upcoming album. Lovato expressed her enthusiasm about the collaboration, stating, “I’m beyond excited to partner with Roku again to give the first taste of a live performance from my new music era.”
- Artist: Demi Lovato
- Event Title: Live From Roku City
- Album: It’s Not That Deep
- Performance Features:
- “Here All Night” (new single)
- “I Wanna Dance with Somebody” (cover)
- Production Team:
- Produced by Good World Creative and London Alley
- Directed by Hannah Lux Davis
- Executive Produced by Brandon Bonfiglio
- Oversight by Brian Tannenbaum, Roku Originals Head
- Launch Date: Announced in October 2023
The Evolution of Roku City
This performance signifies a significant evolution for Roku City, which began introducing advertising in 2023. Since that time, the platform has partnered with brands like McDonald’s and Disney World. Roku’s expansion into music performances reflects the rising trend of virtual concerts.
Charlie Collier, President of Roku Media, highlighted the platform’s commitment to innovative storytelling. “With ‘Live from Roku City,’ we’re doubling down on what makes our platform unique,” he stated. He emphasized the opportunity for artists to connect authentically with their fans.
This collaboration marks a foray into a new creative realm for Roku. Lovato’s performance is poised to be the first of many, setting the stage for future interactive experiences in the world of virtual concerts.
