Atlanta Hawks and Delta Airlines Extend Partnership Ahead of Upcoming NBA Season
The Atlanta Hawks and Delta Airlines have announced an extension of their partnership, emphasizing a commitment to enhancing fan experiences. Delta retains its status as the Official Commercial Airline of the Atlanta Hawks and State Farm Arena.
Elevated Fan Experiences Await
This renewed multi-year partnership aims to create memorable moments for fans on game days. SkyMiles Members will benefit from exclusive rewards when they check in through the Hawks and State Farm Arena mobile app during home games and select events. The rewards include:
- Seat upgrades
- On-court experiences
- Merchandise giveaways
A special “Delta Day” game is scheduled for October 25. At this event, Delta will distribute co-branded luggage tags to the first 5,000 fans. In addition, select SkyMiles Members will have the chance to win upgraded lower-bowl tickets through the SkyMiles Upgrades Platform.
Community Engagement and Commitment
Alicia Tillman, Chief Marketing Officer of Delta Air Lines, stated, “Our extended partnership reflects our commitment to delivering elevated experiences that celebrate our shared Atlanta roots.” This collaboration aims to engage fans through unforgettable moments that highlight the passion of the local community.
Celebratory Initiatives
To commemorate their partnership and Delta’s Centennial year, notable figures from the Hawks, including Principal Owner Tony Ressler and Hawks President Andrew Saltzman, presented a customized No. 100 jersey to Delta’s CEO, Ed Bastian. This gesture occurred in front of the Delta SKY360° Club at State Farm Arena, showcasing the deep roots and community pride shared by both entities.
Exclusive Amenities at State Farm Arena
The Delta SKY360° Club, which is the arena’s most exclusive space, continues to offer all-inclusive food and drink for courtside ticket members. The partnership extension enhances various in-arena branding opportunities, including:
- Diamond Deck 3 entrance
- Delta Fly-Through Lanes for exclusive security access
Fans can register before attending games to utilize the Delta Fly-Through Lanes. This partnership is part of Delta’s broader strategy to support local sports teams in the Atlanta community. The airline also serves as the Official Airline for other prominent Atlanta teams, including the Braves, Falcons, and United, alongside affiliations with the University of Georgia and Georgia Tech.
