Whitney Rose Faces Six-Figure Loss in Major Business Setback

Whitney Rose, a prominent figure from *The Real Housewives of Salt Lake City*, has recently faced a significant financial setback attributed to a failed business merger. Since the show’s debut in November 2020, Rose has openly shared the complexities of her life for Bravo’s cameras. In September 2023, during the season 6 premiere, she disclosed her six-figure loss resulting from this business challenge.

Details of the Business Setback

Rose revealed her ambitions to merge her skincare company, Wild Rose Beauty, with another entity alongside her husband, Justin. The merged company had initial success, but unforeseen circumstances forced her to resign as CEO in November 2024, just months after its launch in June 2024.

• Initial Success: Rose experienced substantial early success with her businesses.
• Financial Loss: The merger resulted in a financial setback costing her six figures, yet under $500,000.
• Reclaiming Her Brand: Rose described the process of trying to regain control over her brand after the merger failure.

Despite the significant loss, Rose expressed relief in recognizing the warning signs early enough to mitigate further damage. She reflected on the emotional toll this experience took on her, highlighting her journey of building the brand with hopes of achieving a stable financial future.

Adapting and Moving Forward

In response to her situation, Rose emphasized her financial acumen and diversified investments. She and Justin took a sabbatical to regroup and decide their future direction. She stated, “Luckily, I have other businesses, and despite the public’s opinion, I am good with money.”

Rose attributes her resilience to her ongoing personal healing journey, which includes therapy for various personal challenges. Sharing openly about her mental health is part of her desire to be transparent as a reality television star. “I’ve always been real,” Rose asserted, aiming to control her narrative. “I want to tell the truth and control my story.”

Challenges Beyond Business

Throughout her time on the show, Rose has faced not only business struggles but personal conflicts with co-stars. One notable incident involved a confrontation with Heather Gay, which Rose found particularly difficult to revisit. Reflecting on their disagreements, she acknowledged the emotional strain caused by discussing personal trauma on a public platform.

• Personal Conflicts: Rose has navigated tensions with co-stars while dealing with her trauma.
• Support from Co-stars: Despite challenges, support from fellow cast members helped her persevere.

As the show progresses, Whitney Rose remains committed to authenticity. She uses her platform not only to narrate her successes but also to confront and share the hardships of overcoming business failures. The audience continues to witness her journey and resilience, with new episodes airing every Tuesday on Bravo at 8 p.m. ET.