Karol G, Paul McCartney Rely on This Company for Phone-Free Concerts

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Karol G, Paul McCartney Rely on This Company for Phone-Free Concerts

In 2014, Graham Dugoni launched Yondr in San Francisco with a mission to create phone-free environments at concerts and events. Starting from humble beginnings in an RV, Dugoni’s vision has transformed into a thriving venture that has secured over 20 million electronic devices globally. This initiative has been embraced by big names such as Paul McCartney and Karol G, allowing attendees to enjoy performances without digital distractions.

Yondr’s Growth and Impact

Yondr’s innovative method utilizes lockable pouches to keep phones secure during events. Since its inception, the company has been a part of more than 10,000 events worldwide. From burlesque shows in Oakland to stadium tours with renowned artists, Yondr now plays an essential role in enhancing the concert experience.

Unique Features of Yondr

  • Attendees keep locked pouches throughout events.
  • Designated “phone-use areas” are available outside the main venue.
  • Flexible pricing based on event type, typically $3-5 per ticket.

Dugoni notes that the concept was initially met with skepticism. Critics believed fans would resist being disconnected from their devices. However, the success of Yondr has proven otherwise. Fans appreciate the opportunity to engage more fully with the performance and each other, leading to a more vibrant atmosphere.

Partnerships and Collaborations

Yondr’s roster of collaborators includes prominent figures such as Jon Stewart, Kevin Hart, and Erykah Badu. The company has supported performances at major venues, including Paul McCartney’s warm-up show at the Santa Barbara Bowl and tours by Garth Brooks and Bob Dylan. They have also expanded into Broadway productions and large festivals.

Yondr in Education

Beyond concerts, Yondr has become a valuable resource in schools, with over 2.5 million students utilizing the service regularly. In the Los Angeles Unified School District, more than 85% of secondary schools have adopted Yondr to encourage focus and minimize distractions in the classroom.

Looking Ahead

As Yondr prepares for an ambitious future, the company aims to support diverse global events, including significant upcoming shows for Iron Maiden and a European electronic music festival. Their commitment to enhancing genuine connections at events highlights the growing demand for a phone-free experience.

The number of guests enjoying phone-free environments is more than just a statistic for Yondr; it symbolizes a desire for authentic engagement among concertgoers.