Apple TV and Peacock Launch $15 Monthly Streaming Bundle
Apple TV and Peacock are launching a new streaming bundle on Monday, priced at $14.99 per month. This offering will allow subscribers to enjoy significant savings of over 30% compared to the combined retail prices for both services.
Bundle Details
The streaming bundle includes Apple TV+, known for its ad-free experience, alongside options for ad-supported Peacock Premium or ad-free Peacock Premium Plus, which costs $19.99 monthly.
- Apple TV+ is ad-free.
- Peacock Premium includes ads.
- Peacock Premium Plus is ad-free at a higher price.
Strategic Partnerships
This collaboration comes on the heels of NBCUniversal’s recent distribution agreements with major platforms such as Amazon and Google/YouTube. It aligns perfectly with the upcoming NBA season, bringing exclusive game coverage to Peacock.
For Apple, this bundle coincides with a rebranding effort that drops the “plus” from its streaming service’s name, enhancing clarity for users.
Discounts for Subscribers
Subscribers to the Family or Premier tiers of Apple One will enjoy a remarkable 35% discount on this bundle. Previously, Apple had not offered discounts on its comprehensive service plans.
Future of Streaming Bundles
While bundles such as the Apple TV and Peacock offering are still rare, competitors like Warner Bros. Discovery and Disney have already created similar packages combining HBO Max, Disney+, and Hulu. These bundles aim to address the complexities of streaming content, though they do not fully resolve challenges related to content navigation.
Content Access
To enhance user experience, NBCUniversal and Apple plan to provide select programming across their platforms. Peacock subscribers will gain free access to three episodes from various Apple TV series, including:
- Stick
- Slow Horses
- Silo
- The Buccaneers
- Foundation
- Palm Royale
- Prehistoric Planet
Conversely, users of the Apple TV app can watch up to three episodes of Peacock shows such as:
- Law & Order
- Bel-Air
- Twisted Metal
- Love Island Games
- Happy’s Place
- The Hunting Party
- Real Housewives of Miami
Executive Insights
Matt Strauss, Chairman of NBCUniversal Media Group, stated, “This initiative with Apple redefines the streaming bundle experience, enhancing content sampling and simplifying the sign-up process.”
Oliver Schusser, Apple’s Vice President, emphasized that this partnership merges top-notch entertainment into a simple, unified experience for users.
