Alaska and Hawaiian Airlines Merge: What It Means for Travelers
The merger of Alaska Airlines and Hawaiian Airlines is set to impact travelers significantly. Starting from April 22, 2026, Hawaiian Airlines customers will book flights through a new multi-brand platform. This new website will facilitate ticket purchases in various languages and currencies, catering to a broader global audience.
New Booking Platform for Travelers
Travelers will have access to a complete range of products, including various seat types on both Alaska and Hawaiian flights. This exclusive platform aims to streamline the booking process and enhance user experience.
Flight Operations and Branding
- All flights will be assigned an Alaska Airlines carrier code.
- However, the operating disclosure will state, “operated by Alaska as Hawaiian Airlines.”
- This branding will maintain the essence of Hawaiian Airlines, emphasizing the unique aloha spirit and exceptional service.
- Hawaiian Airlines will continue to operate hundreds of flights daily.
Customer Experience and Communication
As the merger progresses, travelers might notice some discrepancies in branding across different platforms. This may particularly occur in digital communications and emails that do not match the tickets purchased. Rest assured, these issues are temporary and the overall Hawaiian Airlines flight schedule remains unchanged.
Both airlines are dedicated to ensuring a smooth customer experience throughout this transition. Any concerns related to individual reservations are being addressed promptly, ensuring that travelers can enjoy their journey without disruption.
