Mattel and Hasbro to Release KPop Demon Hunters Toys and Games
Excitement is building as Netflix prepares to launch a range of toys and games based on its animated hit movie, “KPop Demon Hunters.” The streaming giant has announced partnerships with major toy manufacturers Mattel and Hasbro to act as co-master toy licensees, a move considered unprecedented in the industry.
KPop Demon Hunters Toys Launching in 2026
The collection of products will hit retail shelves in spring 2026. This extensive merchandise lineup is designed to cater to the enthusiastic fanbase of the film, which blends K-Pop culture with thrilling action.
Product Offerings by Mattel and Hasbro
- Mattel: Will produce an array of toys, including dolls, action figures, accessories, and playsets. Notably, they are set to unveil a presale three-pack of Huntr/x fashion dolls, available for preorder starting November 12, 2025.
- Hasbro: Will focus on plushies, youth electronics, and role-playing products. Their premiere item will be “Monopoly Deal: KPop Demon Hunters,” launching for pre-order on October 21, 2025, with an estimated shipping date of January 1, 2026.
Popularity of KPop Demon Hunters
Since its debut on June 20, 2023, the movie has gained immense popularity, garnering over 325 million views in just 91 days. The soundtrack also achieved remarkable success, topping the Billboard 200 Albums chart and streaming 8.3 billion times globally. The film’s lead characters became the most searched Halloween costumes of the year.
Theatrical Releases and Future Plans
In response to overwhelming demand, Netflix broke its usual policy against theatrical distribution. The film had a two-day sing-along event in over 1,700 North American theaters on August 23-24, 2023, and will return for Halloween weekend screenings from October 31 to November 2, 2023, across major U.S. cinema chains.
Produced in partnership with Sony Pictures Animation, discussions for a sequel are already underway. Well-respected executives from both toy companies have expressed their excitement about this collaboration, emphasizing its innovative approach to bringing the film’s universe into fans’ lives.
“KPop Demon Hunters” follows the adventures of a K-Pop superstar trio, Huntr/x, as they balance their music careers with their secret identities as demon hunters. Faced with formidable foes, they navigate the complexities of fame and supernatural threats, captivating audiences worldwide.
