Minnesota Star Tribune Launches MN Rising to Highlight Community Success Stories
The Minnesota Star Tribune has unveiled MN Rising, a new platform aimed at showcasing community success stories across Minnesota. This initiative is designed to celebrate organizations making a significant impact in local communities.
Introducing MN Rising
MN Rising, pronounced “em-en-rising,” responds to Minnesotans’ increasing desire for uplifting narratives that focus on progress and community engagement. The platform emphasizes the state’s strong tradition of civic involvement and charitable contributions.
Paul Kasbohm, the chief revenue officer of the Minnesota Star Tribune, expressed enthusiasm for the launch. “We’re excited to launch this new platform for Minnesota businesses to highlight their efforts that make our state a better place to live,” Kasbohm said. This initiative aims to offer a space where the community can celebrate its achievements and acknowledge its unsung heroes.
Purpose and Goals
MN Rising is driven by Foundry North, the Star Tribune’s in-house agency. It positions itself as a high-visibility platform focused on storytelling with real impact, covering various themes, such as:
- Sustainability
- Climate action
- Education
- Equity
- Workforce development
These stories illustrate how organizations are actively contributing to Minnesota’s progress and communities.
Community Engagement
Jon Christensen, head of business development and strategy, highlighted the demand for positivity in today’s content landscape. “Consumers are hungry for optimism,” he noted. MN Rising serves as a trusted space for organizations to showcase their positive influence.
Featured Organizations
Several notable organizations are already participating in MN Rising, including:
- Associated Healthcare Credit Union
- Blue Cross and Blue Shield of Minnesota
- Children’s Minnesota
- Cub Foods
- Goff Public
- Greater MSP
- Huntington Bank
- Minneapolis Jewish Federation
- Minneapolis Heart Institute Foundation
- RBC Wealth Management
- Science Museum of Minnesota
- Slumberland Furniture
- Sunrise Banks
- Touchstone Mental Health
- University of St. Thomas
These organizations exemplify the mission of MN Rising by actively improving the communities they serve.
Conclusion
MN Rising is a promising initiative by the Minnesota Star Tribune, aimed at fostering community pride and highlighting the vital work of local organizations. For more insights and stories, visit El-Balad.
