Keurig Settlement Offers Eligible Individuals Up to $50 Compensation
Keurig Canada has reached a settlement allowing eligible customers to receive compensation related to its K-Cup® pods. This settlement resolves allegations of deceptive marketing practices regarding the recyclability of these coffee pods.
Keurig Settlement Overview
Customers who purchased Keurig products in Canada since June 8, 2016, may qualify for compensation. The Competition Bureau of Canada initiated the lawsuit, citing that Keurig misrepresented its pods’ recyclability in various municipalities.
Settlement Details
If approved by the Ontario Superior Court, Keurig will pay $1.85 million. A hearing to approve the settlement is scheduled for December 8, 2023.
Compensation Structure
- Individuals without proof of purchase may receive up to $7.00 per claim.
- Those with proof of purchase can receive:
- Up to CAD $0.50 for every 10 pods, with a maximum of CAD $50.00 per claim.
- A flat rate of CAD $7.00 per claim for the pods submitted.
- Customers who also purchased a brewer and provide proof may claim up to $25.
Keurig’s Response and Future Actions
Keurig has stated that they did not intend to mislead customers. Nonetheless, as part of the settlement agreement, the company will amend its packaging and advertisements. This move aims to clarify the recyclability of K-Cup® pods and encourage consumers to verify local recycling guidelines.
Commissioner of Competition Matthew Boswell mentioned the importance of truthful marketing. Misleading claims can prevent consumers from making informed purchasing decisions, exacerbating issues concerning environmental sustainability.
Next Steps for Customers
If the settlement is approved, a claim form will be made available online to facilitate the compensation process for eligible customers. It is crucial for consumers to keep an eye on announcements regarding how to submit claims.
