CNN All Access: In-Depth Q&A Session
The media landscape is evolving, and CNN is adapting with its new subscription service, CNN All Access. This initiative aims to cater to a growing demand for direct-to-consumer news. With CNN All Access, the network offers an array of content through its websites and mobile apps, enhancing the viewer experience.
CNN All Access: Overview and Features
CNN All Access provides a comprehensive solution for streaming CNN’s news coverage. Subscribers can enjoy:
- Live newscasts
- A vast library of on-demand videos
- Exclusive shows not found on traditional platforms
“We’re making CNN available on all of our platforms,” noted Alex MacCallum, CNN’s executive vice president for digital products and services.
Subscription Details
The cost to access CNN All Access is:
- $6.99 per month
- $69.99 per year
For new subscribers, there is an introductory price of $41.99 for the first year. This approach reflects a broader trend among news outlets toward digital subscription models.
Target Audience
Market research identifies key segments for CNN All Access:
- Cord-cutters, who desire access to CNN without a cable subscription
- Superfans seeking a comprehensive news experience
Mark Thompson, CNN’s CEO, emphasized, “We’re meeting our audiences where they are now.”
Transition from Previous Services
Subscribers to the previous CNN.com service can find changes in structure. The prior $3.99 per month plan now falls under the Basic tier. This offers unlimited access to articles while All Access includes live streams and an extensive collection of shows.
Integration with Cable Services
Cable subscribers will still enjoy regular CNN broadcasts. The existing distribution agreements with cable and satellite providers remain intact. Users can authenticate their subscriptions to access All Access through cable credentials.
Device Compatibility and Availability
CNN All Access is available on multiple streaming platforms, including:
- Roku
- Amazon Fire TV
- Apple TV
- Android TV
- LG TV
However, All Access is not currently available on Samsung TVs.
Exclusive Content and Interactive Features
New exclusive shows include:
- “The Enten Scale” with Chief Data Analyst Harry Enten
- “Devoted” from Senior Correspondent Donie O’Sullivan
Interactive features will allow audience participation, with Anderson Cooper hosting “All There Is Live,” engaging viewers in real time.
Future Plans for Expansion
CNN plans to introduce All Access to additional markets beyond the United States. However, there is no set timeline for availability in Canada or other international locations.
For any further inquiries regarding CNN All Access, users can refer to the CNN Help Center or contact their customer experience team for assistance.
