UFC and Paramount Expand Media Rights Agreement

Paramount and UFC are expanding their partnership with a new media rights agreement that enhances their presence in international markets. This seven-year deal, announced recently, will see the UFC’s content available through Paramount+ in Latin America and Australia starting in January 2026.

Details of the New Media Rights Agreement

This agreement aligns with the existing U.S. media rights, which were finalized earlier. It focuses on delivering UFC content through the streaming platform Paramount+ to these regions:

• Latin America: Will feature 13 numbered events and 30 Fight Night cards, mirroring U.S. rights.
• Australia: Includes only Fight Night shows and prelims for numbered events, due to a separate multi-year deal with Kayo Sports for PPVs.

Broader Context of the Agreement

This new agreement builds upon the extensive $7.7 billion domestic rights deal announced in August. However, the schedule for the first UFC event on Paramount+ or CBS has yet to be disclosed. Advertising related to UFC content has already commenced on U.S. television platforms.

Insights and Future Developments

The initiation of this expanded media rights deal marks a significant step for the UFC as it seeks to enhance its global footprint. As streaming continues to dominate media consumption, partnerships like this one are crucial for reaching broader audiences.

For fans and audiences in Latin America and Australia, this means greater access to live events and UFC-related programming in the coming years. Paramount+ is likely to leverage this opportunity to boost its subscription base while enriching the viewing experience for UFC fans worldwide.