Public Enemy Unveils Provocative Politically Charged Music Video

Public Enemy has unveiled a striking music video for their track “The Hits Just Keep On Comin’.” This release marks the first visual from their recent album, Black Sky Over The Projects: Apartment 2025, which debuted in June 2023.

Provocative Visuals and Historical Context

The music video, directed by Rhiannon Rae Ellis, is characterized by its bold and politically charged imagery. It features powerful clips of notable revolutionary figures, including Malcolm X, Martin Luther King Jr., and Muhammad Ali, while showcasing members Chuck D and Flavor Flav in a room filled with television sets.

• The video opens with historical footage of Ruby Bridges entering William Frantz Elementary School in New Orleans in 1960, marking the end of school segregation.
• Actress Safara-Cree Stiggers portrays a young Ruby Bridges, transitioning to the video’s main scene.
• Olympian water polo player Ashleigh Johnson performs tributes to icons like Prince and Serena Williams throughout the video.

Flavor Flav sets an energizing tone, declaring, “Knock us down, we…won’t stop now, B,” while Chuck D follows with poignant lyrics highlighting the need for action. Notably, the video incorporates a clip of late congressman John Lewis from the 1963 March on Washington, enhancing its message regarding the current political climate.

Message of Action and Legacy

Chuck D emphasized the relevance of the song’s lyrics today, stating, “It’s time to wake up and DO something. Emphasis on the ‘DO.’” Flavor Flav added, “This music video delivers an important history lesson and a significant warning, honorably represented by Ashleigh Johnson.”

This video continues the band’s legacy of using their platform for social awareness and change. The visual serves as a follow-up to their earlier release, “Black Sky VIDmash,” a mashup of three songs launched on October 27, 2023.

Upcoming Collaborations

In addition to his involvement in the music video, Flavor Flav has also been active in sports sponsorships. He was the official sponsor for the U.S. women’s water polo team, which included Johnson, during the 2024 Olympics. Looking ahead, he will play a similar role for the U.S. bobsled and skeleton team at the 2026 Winter Games.

Public Enemy continues to create art that challenges societal norms while inspiring its audience to take a stand and engage with pressing issues.