Savannah Guthrie leans into Gen Alpha’s “67” craze with a winky Halloween costume
Savannah Guthrie just made Halloween 2025 a teachable moment in pop culture literacy. The morning-show anchor previewed a DIY costume on Wednesday, Oct. 29, built around the viral “67” trend—paper cutouts of the digits 6 and 7 pinned to her outfit and set to the earworm audio fueling the meme. It’s minimalist, on-trend, and perfectly timed: a major dictionary platform named “67” its 2025 Word of the Year within the last 24 hours, cementing the number’s leap from inside joke to mainstream phenomenon.
What Savannah Guthrie’s “67” costume is saying—without saying much at all
The appeal of Guthrie’s choice is the joke inside the joke. “67” is intentionally slippery; the gag is that it barely means anything. It’s a vibe, a shout, a shrug—often punctuated by an up-down palm gesture—and it travels through middle schools and timelines because it’s easy to copy and impossible to pin down. By wearing the digits themselves, Guthrie played translator for parents and a co-conspirator for kids, meeting a youth meme on its own playful terms.
She also extended a tradition: the morning show’s Halloween gets are usually heavy on elaborate sets and movie-level makeup. Going lo-fi this year reads as a subtle commentary on where culture is—quick, remixable, and powered by participation more than production value.
The “67” trend, explained in 30 seconds
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Where it came from: The number spread through short-form videos in early 2025, often over a drill-style track and basketball edits. A running association with a 6-foot-7 star helped the phrase stick, then a younger hooper’s gleeful repetition turned it into a rallying cry.
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What it “means”: Mostly nothing—by design. Some use it as a catch-all filler (“so-so,” “maybe this, maybe that”), others just shout it for comedic timing. The ambiguity is the point.
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Why it just spiked again: A major dictionary platform crowned “67” as Word of the Year this week, citing its ubiquity and the way it captures hyper-accelerated, community-driven slang. That pushed the meme from phones into living rooms—right where Guthrie lives every weekday morning.
Why “67” fits Savannah Guthrie’s brand
Guthrie toggles between hard news and family life, and she often acts as the parents’ proxy for decoding kid culture on air. Choosing “67” signals three things:
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Cultural fluency: She’s tracking what the youngest viewers (and their siblings) are actually saying—beyond the big, obvious franchises.
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Accessibility: A costume anyone can recreate from a printer and tape is a service, not just a flex. Expect plenty of last-minute copycats at school parades.
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Conversation starter: The gag invites a “Wait, what does that mean?”—the perfect setup for a quick explainer segment when the morning show’s Halloween broadcast rolls around.
From nonsense to newsworthy: how “67” crossed over
The path is familiar in 2025: a nonsense snippet proliferates in youth spaces, teachers beg for quiet in class, and parents trade confused texts. Then the grown-up world notices—think explainers, think panel debates about “brainrot” slang—and finally institutions validate the trend. The Word of the Year nod formalized what kids already knew: that a pure meme can be a social signal as much as a word. Guthrie’s costume lands exactly at that crossover moment, giving the meme its primetime wink.
Timeline: the mini-saga behind Savannah Guthrie’s Halloween pick
| Date (2025) | Moment |
|---|---|
| Early spring–summer | “67” spreads across short-form videos; sports edits and hand-gesture clips go viral. |
| Late summer | Classrooms and youth sports echo with the chant; adults begin asking what it means. |
| Oct. 29 | A leading dictionary platform names “67” Word of the Year, citing its ubiquity and ambiguity. |
| Oct. 29 | Savannah Guthrie debuts a DIY “67” costume on social media ahead of the morning show’s Halloween broadcast. |
Times are local to the U.S. East Coast.
How audiences are reading it
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Parents: Relief. Now there’s a shorthand to understand—and gently rib—the trend their kids won’t stop repeating.
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Kids and teens: Validation. If the number made it onto a national personality’s costume, the in-joke just leveled up.
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Media watchers: A savvy content play. Guthrie converts a low-lift gag into a high-share moment that bridges generations.
If you want to “67” your costume tonight
Keep it simple: print a bold 6 and 7, add double-sided tape, and commit to the bit with the alternating palm gesture. Pair with a deadpan delivery; if someone asks what it means, give them the most “67” answer possible: “Exactly.”
Savannah Guthrie’s “67” costume is less about a number and more about how language works now—fast, communal, and joyfully unserious. By picking the meme of the moment, she turned a confusing trend into a three-second smile that everyone at home can get—and recreate—by the time trick-or-treaters knock.
