Dictionary.com Names ’67’ as Word of the Year: Discover Why

Dictionary.com has announced its Word of the Year for 2025 as “67,” a term that embodies current social trends and cultural phenomena. Interestingly, this word lacks a definitive meaning, reflecting the complexities of contemporary language and communication.

The Rise of “67”

The selection of “67” as the Word of the Year marks a significant cultural moment. Originally popularized by Philadelphia rapper Skrilla in his December release, “Doot Doot (6 7),” the term has captured the imagination of younger generations. Skrilla’s lyrics feature the term in a context that resonates within hip-hop culture, yet its appeal has expanded beyond music.

How the Term Became Viral

• “67” gained traction through outdoor sports highlights, particularly involving LaMelo Ball, the Charlotte Hornets’ point guard.
• Other high-profile athletes like LeBron James have since adopted the term, further increasing its visibility.
• Gen Alpha often presents “67” through a distinctive hand motion, symbolizing its cultural significance.

As a result, searches for “67” spiked over the summer, rising more than sixfold since June. This trend indicates a growing interest that shows no signs of plateauing.

The Meaning Behind “67”

While “67” is celebrated as the Word of the Year, Dictionary.com notes that it resists a specific definition. It is described as “meaningless, ubiquitous, and nonsensical,” encapsulating the essence of living in a digitally driven society. In essence, the term is a reflection of a generation’s shared experiences and feelings.

Perspectives on the Term

Experts, including parenting advocate Becky Kennedy, suggest that the term fosters a sense of belonging among users. “67” has transformed from a slang expression into an inside joke, particularly among younger audiences. Philip Lindsay, a middle school teacher, highlights that this meme offers a unique opportunity for connection between parents and children.

The Broader Cultural Impact

The rise of “67” represents more than just a viral trend; it illustrates how language evolves in response to societal shifts. The term outperformed contenders like “tradwife” and “tariff,” solidifying its place in contemporary vernacular.

With “67’s” newfound recognition, it will be interesting to observe how its meaning and usage evolve in the coming months. For now, it stands as a testament to the power of language and the connections it creates across generations.