Davidson and Jost’s ‘Titanic 2’ Ferry Unveiled with Unique Design

The Staten Island Ferry, nicknamed “Titanic 2,” has made a notable reappearance in the waters near Staten Island. This renovation marks a unique turn for the former John F. Kennedy ferry, which is now part of an engaging advertising campaign by Nike, aimed at the upcoming TCS New York City Marathon.

Unique Design for the Staten Island Ferry

The ferryboat was recently transformed into a vibrant red color as part of Nike’s promotional efforts. This advertising initiative features the slogan “NYC Won’t Carry You. It Pushes You,” prominently displayed on the vessel’s side alongside the iconic Nike “swoosh,” altered to read “Run.”

Engagement with the Community

• The transformed ferry was seen being towed off Staten Island on Saturday morning.
• Local Staten Island resident TJ Smolka reported sightings of the painted ferry during its renovations at Caddell Dry Dock & Repair.
• Smolka expressed hope for the ferry’s continued presence in New York Harbor, showing pride in the efforts of owners Pete Davidson and Colin Jost.

Background on the Owners

Pete Davidson and Colin Jost, stars of “Saturday Night Live,” purchased the ferry for $280,000 about four years ago. They envisioned converting the boat into a floating entertainment venue featuring dining, bars, and performance spaces. Despite their enthusiasm, the renovation process has faced several challenges, including legal issues with a law firm they hired.

Commitment to Their Vision

Davidson has assured the public that they still aim to realize their dream for the ferry, though Jost humorously deemed the purchase “the dumbest and least thought-through” decision he’s ever made.

Upcoming Events and Promotions

Nike has been actively involved in supporting various events this weekend in anticipation of the marathon, which commences on Sunday at 8 a.m. from Staten Island towards the Verrazzano-Narrows Bridge. The company has also installed marathon-themed advertisements at the Staten Island Ferry terminal to engage the community.

The transformation of the John F. Kennedy ferry into “Titanic 2” not only revitalizes a piece of local history but also aligns with community activities, demonstrating a creative collaboration between entertainment and sports.