Explore Ms. Rachel’s Exciting Kids TV YouTube Studio

Rachel Accurso, known as Ms. Rachel, has transformed children’s entertainment on YouTube with her engaging educational content. Alongside her husband, Aron Accurso, she launched the channel Songs for Littles in 2019, primarily aimed at preschoolers.

Ms. Rachel’s Rise to Fame

The couple had no intention of making this venture a career initially. Rachel, a former teacher, became a stay-at-home mom after their son was born. Aron, a composer and musician, worked backstage at the Broadway production of Aladdin. The channel quickly gained traction and now boasts over 17.5 million subscribers.

Groundbreaking Educational Programming

Ms. Rachel’s content is particularly noteworthy, as her second season launched on Netflix to become the most successful kids’ launch in the platform’s history. Rachel credits her and Aron’s musical theater backgrounds for their ability to create captivating stories for children. Aron stated that their previous experiences in theater greatly influenced how they structured content.

Inspiration from PBS

• Shows like Sesame Street and Mr. Rogers inspired their educational approach.
• Rachel is an advocate for PBS programs, which she believes are both research-backed and of high quality.

Aron and Rachel emphasize the importance of producing media that genuinely benefits children. This philosophy drives all their creative decisions. Rachel shared her 20 years of experience working with children, noting how it informs her understanding of what resonates with young audiences.

Musical Excellence in Children’s Content

Music plays a crucial role in Ms. Rachel’s format. The couple meticulously crafts songs with high production values rarely seen in children’s television. Aron often collaborates with Broadway musicians to ensure the quality of music is top-notch.

Both Rachel and Aron actively contribute to scriptwriting and song composition. Rachel relished the idea of incorporating real instruments into toddler music, pointing out its unique educational value.

Continuing Their Vision

Initially editing using iMovie, Aron now employs advanced software like Final Cut Pro, while the couple maintains hands-on involvement in all video production. Their goal remains focused on creating quality content that benefits children, grounded in their genuine passion for enhancing educational entertainment.

As they move forward, the Accursos remain committed to their mission: prioritizing what is best for children in every facet of their work.