Teen Vogue Merges with Vogue.com

Bassyonni

ago 7 hours

Teen Vogue has officially merged with Vogue.com, marking a significant transition aimed at enhancing the Vogue ecosystem. This integration allows Teen Vogue to maintain its unique editorial identity while aligning itself with the broader Vogue framework. The move is expected to provide readers with a more cohesive experience across the various titles under the Vogue brand.

Leadership Changes and Editorial Vision

Chloe Malle, who assumed the role of head of editorial content at Vogue in September, will now oversee Teen Vogue. Versha Sharma, the former editor-in-chief, will be leaving the company. Malle expressed her fondness for Teen Vogue, stating, “I remember when Teen Vogue launched, I read every page on the bus home from cross-country practice. I loved it then, and I love and respect it now.”

Focus Areas for Teen Vogue

Under the new regime, Teen Vogue will concentrate on key topics relevant to its audience, such as:

Career development
Cultural leadership
Issues important to youth

Data from Vogue indicates that young readers significantly contribute to digital growth, constituting over half of the site’s social media following and YouTube audience.

Ongoing Initiatives and Events

Teen Vogue will continue to promote career-oriented initiatives like:

Vogue Fashion Summer School: A two-week pre-college program in New York for teens.
Teen Vogue Summit: An annual event focused on career development.

These initiatives have fostered awareness and engagement among younger audiences.

Statements from Industry Leaders

Anna Wintour, global chief content officer at Condé Nast, commented on the merger, stating, “We are thrilled to have Teen Vogue join the Vogue platform, allowing its content to reach a larger audience and inspire young people globally.” She also acknowledged Sharma’s contributions, emphasizing the importance of her leadership during a transformative period for the publication.

The Broader Vogue Strategy

The integration of Teen Vogue with Vogue.com follows a similar move with Vogue Business. This consolidation is part of a larger strategy to create a seamless reader experience across all Vogue titles. Vogue Business members will now have access to diverse content, including Vogue Runway and a new members’ hub. Nicole Phelps has been promoted to oversee the Vogue fashion features team, aligning resources for increased visibility among advertisers and partners.

As the media landscape evolves, Malle notes, “We are looking forward to this new chapter. Making all Vogue titles accessible in one place positions us for growth.”