ESPN’s Stephen A. Smith Joins as Ambassador for Inaugural World Solitaire Championship
Mobile game company Papaya has appointed Stephen A. Smith as the ambassador for the inaugural World Solitaire Championship (WSC). This announcement comes after Smith was seen playing solitaire on his phone during Game 4 of the NBA Finals in June 2025, capturing significant attention. His newfound passion for the game has led him to partner with Papaya for this historic event.
World Solitaire Championship Details
The World Solitaire Championship is set to take place in Miami this February. It promises to be the first global competition focused on solitaire, elevating this beloved casual game into a major cultural event.
Event Features
- Global player participation
- Prizes and recognition for top competitors
- Weekend experience at Temple House, Miami’s leading event venue
“When I first heard about the World Solitaire Championship, I was intrigued,” Smith expressed. “They are taking a classic game and turning it into something bigger. I’m proud to be part of this celebration of skill and competition.”
Marketing Initiatives
In support of the championship, Papaya will launch an AI-driven online campaign. This initiative is being created in collaboration with Ariely Original, a creative lab specializing in advertising, alongside The Artery, well-known for visual effects and creative direction. Too Short for Modeling will also contribute as writers and directors for the campaign.
Team Insights
Uri Pearl, Papaya’s vice president of marketing, noted that Smith’s viral moment during the NBA Finals showcased the timeless appeal of solitaire. “Stephen A. embodies the spirit of the World Solitaire Championship, celebrating the Power of Play, competition, culture, and personality,” Pearl stated.
Stephen A. Smith is represented by Envisionary and WME, adding to his profile as an influential personality in the sports and entertainment landscape. The upcoming World Solitaire Championship aims to engage players globally and set a new standard for competitive casual gaming.
