Philadelphia Art Museum Director Departs After Rebranding Effort
The Philadelphia Art Museum is undergoing significant changes following the dismissal of Sasha Suda, its director and CEO. Reports from both the Philadelphia Inquirer and Philadelphia Magazine confirm that Suda was terminated on a Tuesday with reasons cited as “for cause.”
Background of the Dismissal
Suda was informed of her dismissal through an email that lacked specific details regarding the cause. Following the notification, the museum’s board convened to discuss the circumstances surrounding her termination.
The dismissal took place just after a major report on the museum’s recent rebranding. Previously named the Philadelphia Museum of Art, it will now be called the Philadelphia Art Museum. This name change aimed to better highlight its local identity.
Rebranding Controversy
- The rebranding was met with skepticism online, with many questioning the move as superficial.
- Internally, the change did not receive unanimous support, as board member Yoram Wind expressed surprise at the launch without prior approval.
Suda described the intention behind the renaming as a commitment to being more collaborative and focused on Philadelphia’s community. However, her leadership faced scrutiny from both the public and the museum’s staff.
Internal Challenges and Previous Leadership
Before joining the Philadelphia Art Museum in 2022, Suda served as director of the National Gallery of Canada. Her initial tenure was marked by controversy arising from issues related to employee investigations within the institution.
Timothy Rub, the museum’s former director, stepped down prior to Suda’s appointment, paving the way for her leadership amidst ongoing challenges.
Staff Relations and Union Negotiations
Under Suda’s direction, staff relations became tense, culminating in a strike shortly after her arrival. This discontent stemmed from rising internal dissent, particularly regarding her approach to inclusion initiatives. Despite reaching a new contract agreement with union representatives after two weeks, negotiations remained strained as of early 2024.
Financial Struggles
Reports indicate that the Philadelphia Art Museum has been operating at a deficit for several years. Additionally, attendance at the museum has suffered since the onset of the pandemic, mirroring trends across many U.S. cultural institutions.
Staff Departures
One notable departure during Suda’s tenure was Carlos Basualdo, who had served as deputy director and chief curator. His exit, about a year prior, went unannounced publicly, further reflecting internal instability.
As of now, it remains unclear who will succeed Suda as director of the Philadelphia Art Museum. The institution is at a crossroads, seeking new leadership to guide its future.
