Country Star Jelly Roll Claims Profiling Incident at Louis Vuitton Australia
Country music artist Jelly Roll recently announced an unsettling experience he had while visiting a Louis Vuitton store in Sydney, Australia. The incident involved profiling, which he discussed in a social media post on Instagram.
Details of the Incident
On October 26, 2025, Jelly Roll performed as part of his “Down Under 2025 Tour” in Adelaide. Following the concert, he shared his experience in Sydney, expressing that he felt uncomfortably scrutinized while shopping.
- Location: Louis Vuitton store, Sydney, Australia
- Date of Incident: October 25, 2025
- Artist: Jelly Roll
Jelly Roll’s Response
The artist described the experience in a lighthearted yet poignant manner. He noted in his Instagram Story, “Hey man, the Louis Vuitton in Sydney legitimately just treated us like we were finna come in and rob that place.”
Jelly Roll went on to reflect on the intensity of the profiling, stating, “I have never been looked at more like a criminal.” Despite the uncomfortable encounter, he managed to laugh about it, noting that his previous experiences with such treatment came from his past life as a criminal.
Upcoming Performances
Following this incident, Jelly Roll is scheduled to perform again on Thursday and Saturday, concluding his Australian tour. This showcases the resilience of the artist as he continues his journey despite facing challenging situations.
About Jelly Roll
- Genre: Country Music
- Tour: Down Under 2025 Tour
- Next Performances: October 29 and November 1, 2025
Jelly Roll’s experience at the Louis Vuitton store has sparked conversations about profiling and treatment of artists in public spaces. His candidness about the incident sheds light on an important issue while maintaining a sense of humor.
