’67’ Named Dictionary.com’s Word of the Year: What It Means

Dictionary.com has declared “67” as the word of the year for 2025 after its viral rise among Generation Alpha. This catchy term, which stems from rapper Skrilla’s track “Doot Doot,” has become a phenomenon on social media platforms, notably TikTok.

Understanding the Viral Craze of “67”

“67” has captured significant attention in 2025, not due to its meaning but rather its role as a cultural signal. Steve Johnson, the director of lexicography at Dictionary Media Group, describes the term as an expression of emotion and societal connection rather than merely a meme.

• Date of Recognition: Announced in early November 2023.
• Origin: The term is derived from Skrilla’s song “Doot Doot,” released in 2024.
• Activity on TikTok: Over 2 million posts feature the hashtag #67.
• School Trends: The phrase gained traction as students returned to school.

The Impact in Classrooms

Teachers across the country have documented their responses to the phrase on TikTok. While some express frustration, others find creative ways to engage their students. Examples include:

• One teacher joked, “You’re idiots,” while mimicking the students’ way of saying “six, seven.”
• Another teacher used the phrase as a class management technique, creating a call-and-response method to bring order.
• Some educators have outright banned “67” in their classrooms, sharing their experiences online.

Cultural References and Responses

The phenomenon surrounding “67” even reached mainstream media. A recent episode of “South Park” humorously addressed the trend, featuring characters puzzled over students’ obsession with the numbers six and seven.

• Episode Highlights: Faculty members enlist a parody expert to investigate the “cult” of “six and seven.”
• Skrilla’s Commentary: The rapper noted that the lack of a definitive meaning keeps people engaged with the phrase.

Connecting Through Social Media

As the trend spread, it was boosted by various viral moments. One highlighted instance involved NBA player LaMelo Ball, who noted the frequent shouts of “six, seven” directed at him. This connection further propelled the phrase into the limelight.

In conclusion, Dictionary.com’s recognition of “67” underscores the evolving nature of language and cultural phenomena. As it continues to resonate with youth, “67” illustrates the dynamic interplay between music, social media, and everyday life.