Businesses Thrive with Breakfast Rush Before 11am Kickoff

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Businesses Thrive with Breakfast Rush Before 11am Kickoff

In Jonesboro, Arkansas, breakfast businesses saw a surge in activity as football fans prepared for the highly anticipated game between Arkansas State University (A-State) and Southern Mississippi. The game, kicking off at 11 a.m., marked a historic moment for A-State, being the first time the team hosted a morning game.

Breakfast Rush Before 11 a.m. Kickoff

Local restaurants experienced a bustling breakfast rush. Tom Fielder, owner of Fat City Grill and Steakhouse, described the morning as “busy.” He noted an increase in customers seeking carry-out options for tailgating.

Record Breakfast Sales

Jeffery Higgins, who operates J’Towns Grill, reported impressive sales numbers. “I think we’ve sold around 600 pieces of bacon already,” he stated. The restaurant enjoys a strong following for brunch, particularly on game days.

  • 600 pieces of bacon
  • Historic 11 a.m.
  • Tailgate catering

Game Day Significance

The timing of the game was adjusted to secure national television coverage on ESPNU. A victory for the Red Wolves against Southern Miss would elevate them to the top of the Sun Belt Conference West Division.

Additionally, the day was significant as it marked the return of former head coach Blake Anderson to Centennial Bank Stadium. Currently serving as Southern Miss’s offensive coordinator, Anderson’s presence added to the excitement of the event.

The breakfast rush highlighted the vibrant community spirit surrounding A-State game days. Local businesses thrived as fans gathered to support their team, demonstrating the importance of these events for both the community and local economies.