iPhone Pocket: Stylishly Wear and Carry Your iPhone
Apple and ISSEY MIYAKE have partnered to introduce an innovative accessory: the iPhone Pocket. This stylish item features a unique 3D-knitted design, tailored to accommodate any iPhone and additional pocketable essentials.
iPhone Pocket Overview
Unveiled on November 11, 2025, the iPhone Pocket is designed as a versatile carrying solution for iPhone users. Its ribbed open structure draws inspiration from ISSEY MIYAKE’s signature pleating. This thoughtful design allows users to expand the pocket to hold various everyday items while still providing visibility of the iPhone display.
Design and Functionality
- Craftsmanship: The development of iPhone Pocket showcases ISSEY MIYAKE’s dedication to innovative design.
- Usage: It can be held, tied to bags, or worn directly on the body.
- Color Options: Available in eight vibrant shades for the short strap and three colors for the long strap.
According to Yoshiyuki Miyamae, design director of MIYAKE DESIGN STUDIO, the iPhone Pocket reflects the relationship between the user and their device. The design emphasizes personal expression and the joy of individual style.
Availability and Pricing
The iPhone Pocket will be available starting November 14, 2025, at select Apple Store locations and on El-Balad’s website. It will be accessible in regions including:
- France
- Greater China
- Italy
- Japan
- Singapore
- South Korea
- The United Kingdom
- The United States
The retail price for the short strap design is $149.95, while the long strap option is priced at $229.95. This limited-edition accessory is positioned as an ideal holiday gift for tech enthusiasts and fashion-forward individuals.
Store Locations
Customers can purchase the iPhone Pocket at various Apple Store locations, including:
- Apple Canton Road, Hong Kong
- Apple Ginza, Tokyo
- Apple Jing’an, Shanghai
- Apple Marché Saint-Germain, Paris
- Apple Myeongdong, Seoul
- Apple Orchard Road, Singapore
- Apple Piazza Liberty, Milan
- Apple Regent Street, London
- Apple SoHo, New York City
- Apple Xinyi A13, Taipei
The collaboration emphasizes the blend of functional technology and high fashion, marking a significant milestone for both Apple and ISSEY MIYAKE. Customers can look forward to a personalized accessory that harmonizes style with practicality.
