Taco Bell’s Baja Blast Pie Is Now Rolling Out: Price, Where to Find It, and What to Expect

Taco Bell’s neon-blue dessert has officially arrived in recent days, and fans are scrambling to snag a Baja Blast Pie before it sells out. The limited-edition whole pie is priced at $19.99 in most participating U.S. restaurants, offered in-store only and designed as a show-stopping “Friendsgiving” centerpiece. Early demand has been intense, with some locations reporting same-day sellouts as shipments hit counters.

Baja Blast Pie: What It Is and Why It’s a Big Deal

The Baja Blast Pie takes the cult-favorite Tropical Lime soda flavor and flips it into a creamy, key-lime-style filling set in a graham cracker crust, crowned with piped whipped topping. It’s intentionally over-the-top—part nostalgia play, part holiday spectacle—aimed at gatherings where a shareable dessert doubles as conversation starter. The pie ships whole rather than by the slice, reinforcing the “bring-to-the-party” positioning.

Availability, Price, and Limited Supply

• Price: Typically $19.99 before tax (local pricing may vary).

• Format: Whole pie only, no advance slicing.

• How to buy: In-store at participating U.S. locations; not available for delivery and often not listed for mobile ordering.

• Supply notes: Quantities are limited and allocations vary by restaurant; select stores have reported small daily drops that sell out quickly.

• Timing: Rolling out nationwide in recent days; inventory is “while supplies last.”

If you’re making a special trip, call ahead to confirm stock and timing of daily deliveries. For Friendsgiving planners, consider a backup dessert in case your local store’s allotment is gone.

A Frozen Twist at Select Cafés

Alongside the pie, a Baja Blast Pie Chiller—a blended, drinkable riff on the dessert—is available exclusively at select Live Más Café locations in Southern California and Texas. This seasonal item turns a slice into a portable treat, useful if you want the flavor without committing to a full pie. Availability is geographically limited and may rotate, so check regional café menus before you go.

Flavor Profile: What It Tastes Like

Fans describe the filling as a silky, citrus-forward custard with the unmistakable Baja Blast aroma—think tart lime with a sweet tropical note—balanced by the buttery crunch of a graham crust. The whipped topping softens the acidity and adds a classic diner-pie vibe. Served chilled, it lands closer to key lime pie than to gelatin desserts, but with a brighter, candy-blue hue that’s pure Baja Blast theater.

Serving Tips

• Chill well before slicing for clean wedges.

• Use a hot, dry knife for the first cut to avoid crust crumble.

• Garnish with lime zest or a few crushed graham crumbs for presentation.

• Pair with vanilla ice cream or, for the bold, a small pour of the soda itself.

Where It’s Hottest—and How to Improve Your Odds

Sell-through has been strongest around college towns and dense urban corridors, where novelty launches tend to disappear fastest. To better your chances:

1. Go early: Arrive shortly after opening or just after expected deliveries.

2. Call the store: Ask when the next allotment lands; staff can often share timing.

3. Check nearby locations: Inventory varies; a short drive can make the difference.

4. Consider the café variant if you’re in Southern California or Texas and open to the Chiller.

Key Facts at a Glance

What’s Next

Given the speed of sellouts, additional small waves of inventory are plausible, but there’s no guarantee of restocks at every restaurant. If the dessert becomes a runaway hit at gatherings this month, keep an eye out for sporadic returns or regional promotions built around the same flavor profile. For now, it’s a limited-time, in-store hunt—and a photogenic centerpiece if you manage to snag one.