Taco Bell’s Mountain Dew Baja Blast Pie Is the Viral Friendsgiving Flex of 2025

Bassyonni

ago 3 hours

Baja Blast Pie

The internet’s newest food fixation is bright teal, ringed in whipped cream, and showing up at select registers across the country. Taco Bell’s Mountain Dew Baja Blast Pie has rolled out in recent days as a limited-edition, in-store-only dessert—sold whole for about $19.99 and positioned as the chain’s cheeky centerpiece for Friendsgiving season. Early reaction is split between “must-try” curiosity and mock horror at its electric color, which—let’s be honest—is part of the appeal.

What Is the Baja Blast Pie?

Think key lime pie by way of Baja Blast. The dessert features a graham-style crumb crust filled with a creamy, tropical-lime custard tinted that unmistakable Baja hue, then finished with piped whipped topping. It’s a full-size pie meant for sharing, not a by-the-slice menu add-on. Quantities are limited and availability varies by location, so snagging one can take a little persistence.

How and Where to Buy the Taco Bell Baja Blast Pie

In-store only, while supplies last. Don’t expect it on delivery apps.
Sold whole. One pie per box; not offered as individual slices.
Price: $19.99 is the headline number, but prices may vary by market.
Limited quantities. Not every restaurant receives the same stock; calling ahead can save a trip.

Alongside the pie, select Live Más Café locations in Southern California and Texas are offering a Baja Blast Pie Chiller—a frosty, drinkable spin designed for those who want the flavor without committing to a whole dessert.

Why It Exists Now: Friendsgiving Meets Fandom

For years, Baja Blast has been more than a soda; it’s a cult flavor with seasonal drops, merch, and spinoffs. Turning that fandom into a shareable holiday dessert is savvy timing. Friendsgiving—casual, potluck, and deeply online—rewards conversation-starter dishes. A neon-teal pie with a built-in fan base? That’s algorithm catnip and party currency in one box.

Early Taste Tests: Key Lime Vibes, Baja Attitude

First-week impressions cluster around a few themes:

Flavor profile: sweet-tart and creamy, like key lime pie with a tropical soda twist.
Texture: classic no-bake custard smoothness set in a crumb crust.
Visuals: intentionally outrageous color that photographs vividly (and divides opinions).

Love it or leave it, the pie does what a limited drop should: spark debate, photos, and second slices for the curious.

Tips for Serving the Mountain Dew Baja Blast Pie

Chill well before slicing so the filling holds clean cuts.
Warm the knife (run under hot water, wipe dry) for picture-ready wedges.
Garnish play: lime zest, crushed grahams, or a tiny pinch of flaky salt can balance the sweetness.
Pairings: black coffee, unsweetened iced tea, or—if you’re going full theme—an ice-cold Baja Blast on the side.

Will the Baja Blast Pie Stick Around?

This is framed as a limited-time, brag-rights drop, and early sell-outs suggest it won’t linger long. If it becomes a seasonal tradition, expect it to return around future holiday windows rather than occupy permanent menu space. For now, that scarcity is part of the fun—and the frenzy.

Quick FAQ: Baja Blast Pie, Answered

Is it nationwide? Yes, but participation varies and supply is finite.
Can I order it online? It’s in-store only.
Is it vegetarian? The components are dessert staples (crust, dairy-based filling, whipped topping), but check packaging in-store if you have dietary restrictions.
Is there a drink version? A Baja Blast Pie Chiller is pouring at select Live Más Cafés in CA and TX.

Whether you see it as a novelty, a nostalgia bomb, or a bona fide dessert worth defending, Taco Bell’s Mountain Dew Baja Blast Pie nails the season’s brief: loud, shareable, and tailor-made for the group chat. If it’s on your Friendsgiving table, expect reactions—followed by at least one person asking for the recipe.