Shay Mitchell Criticized for Launching Children’s Skincare Line
Shay Mitchell, renowned for her role in “Pretty Little Liars,” has stirred controversy with the launch of her children’s skincare line, Rini. The brand aims to cater to kids aged three and up, raising concerns among critics about the implications of promoting skincare products to young children.
Launch of Rini Skincare Line
Mitchell officially unveiled Rini over the weekend through a series of Instagram posts to her 35 million followers. The posts depicted children enjoying face masks, including playful animal designs.
Public Reaction
The launch sparked significant online debate. Many commenters expressed worries about the potential emotional impact of marketing skincare to children. In response, Mitchell clarified her intentions, stating that the focus of Rini is to promote self-care as an enjoyable and safe practice for kids. She cited her experience with her own children, who showed curiosity about her skincare routine.
Details About Rini
Co-founded by Mitchell, Esther Song, and Matte Babel, Rini derives its name from the Korean word for “children.” The brand emphasizes child-friendly formulations developed in South Korea and created in consultation with pediatric chemists. All products are clinically tested in the U.S. and approved by dermatologists.
Current Product Offerings
- Single face masks priced at $5.99 or $6.99.
- Packs of three and five masks are currently sold out, priced at $16 and $29, respectively.
The masks feature ingredients like aloe vera, vitamin E, and vitamin B12, designed specifically for young skin to hydrate, soothe, and recover.
Future Products
Mitchell has indicated that Rini may expand its product line, though specific details and timelines remain unspecified. The focus remains on encouraging children’s interest in skincare while ensuring safety and fun.
For more updates, stay tuned to El-Balad for news on Rini and its developments in children’s self-care and skincare.
