Adeera Secures Agreement to Launch Amadeus Digital Media in Saudi Arabia
Adeera, a hospitality leader based in Saudi Arabia, has finalized an agreement to implement Amadeus Digital Media. This innovative travel technology aims to enhance marketing efforts through sophisticated omni-channel strategies. With a focus on improving outreach during critical booking moments, Adeera will leverage platforms such as paid search, display, and social media.
Adeera’s Vision for Hospitality Transformation
The partnership with Amadeus is set to significantly impact Adeera’s approach to hospitality marketing. By utilizing Amadeus’ market intelligence, Adeera aims to refine its outreach efforts and enhance the reasons for travelers to choose its services.
Benefits of Amadeus Digital Media
Integrating marketing, distribution, and data insights into one platform presents a substantial advantage for Adeera. This comprehensive approach not only simplifies marketing efforts but also facilitates data-driven decision-making.
- Enhanced visibility for properties at key decision moments.
- Ability to optimize campaigns across multiple channels seamlessly.
- Lower marketing costs while achieving higher direct bookings.
Thomas Grundner, Chief Commercial Officer at Adeera, emphasized the importance of this partnership approach. He noted that the collaboration could provide a solid foundation for Adeera’s ambitious growth plans.
Embracing Locally Inspired Hospitality
Adeera’s commitment to transforming hospitality in Saudi Arabia aligns with a mission to showcase the kingdom’s rich traditions. Backed by the Public Investment Fund, Adeera seeks to utilize data and technology not only to reach but to fully understand and inspire travelers.
Promising Outcomes from Previous Campaigns
Recent initiatives utilizing Amadeus Digital Media have demonstrated remarkable results. Hotels and destinations reported double-digit growth in direct bookings and occupancy rates. This highlights the effectiveness of personalized marketing strategies.
Jan Tissera, President of International, Global Accounts and Destinations at Amadeus, expressed optimism about setting new benchmarks for excellence. The cooperation between Adeera and Amadeus aims to create meaningful, personalized experiences that resonate with travelers in the region.
