Colorado AD Rick George Transitions to Advisory Role
Rick George, the University of Colorado’s Athletic Director since 2013, has announced his transition to an advisory role. He will step down from the position at the end of the academic year. His new title will be Special Advisor to the Chancellor and Director of Athletics Emeritus, marking a significant milestone in his 42-year sports career.
George expressed gratitude for his time as Athletic Director, describing it as “the honor of a lifetime.” He has decided to resign after careful consideration and discussions with his family. His intention is to allow Chancellor Justin Schwartz ample time to find a suitable successor. George aims to ensure a smooth transition while supporting the football team’s upcoming season.
Legacy of Leadership and Achievements
During his tenure, Rick George became one of the most respected figures in collegiate athletics. He is the sixth full-time Athletic Director in CU history, taking the role on July 13, 2013. Chancellor Schwartz and CU President Todd Saliman acknowledged his immense contributions, stating that his leadership significantly impacted the university.
Key Contributions to CU Athletics
- Led the construction of the UCHealth Champions Center, raising $100 million.
- Implemented fiscal responsibility models during the COVID-19 pandemic.
- Facilitated the Buffaloes’ return to the Big 12 Conference.
- Hired Deion “Coach Prime” Sanders, revitalizing the football program.
Under George’s leadership, CU Athletics achieved record levels in revenue, donations, and sponsorships. He emphasized the importance of academics, ensuring student-athletes maintained a GPA above 3.0 over the past 11 semesters. His commitment to student success resulted in numerous postseason appearances for various varsity sports.
Acknowledgments and Recognition
George was honored as the “Athletic Director of the Year” for the 2023-24 season by the NACDA, a first for any Colorado AD. His efforts in developing sustainability programs earned him recognition from the National Football Foundation. Additionally, he received accolades from the CU Student-Athlete Advisory Committee and the Alumni C Club.
A Diverse Career Path
George’s career began in 1987 as CU’s recruiting coordinator. He played a crucial role in the 1989 football season, culminating in a national championship win against Notre Dame in the Orange Bowl. He also held significant positions at Vanderbilt University and the PGA Tour, demonstrating his versatility in sports management.
Before his return to CU, George was President and COO of the Texas Rangers. His extensive experience encompassed various aspects of sports business operations, equipping him with the skills necessary to lead a successful athletic department.
Looking Ahead
As Rick George transitions to his advisory role, he will continue to play a crucial part in CU Athletics, particularly in revenue-generating initiatives. The university will announce a timeline for appointing his successor in the coming weeks. His departure as Athletic Director marks the end of an influential chapter but ensures that his legacy will endure within the Colorado athletic community.
