New England Patriots Partner with Shell ClubSmart in DACH Region
The New England Patriots have launched a new partnership with Shell Deutschland, marking a significant collaboration in the DACH region: Germany, Austria, and Switzerland. This alliance introduces the ClubSmart program aimed at providing fans with unique experiences and exclusive rewards.
ClubSmart Partnership Details
As part of the Shell ClubSmart loyalty program, members can now redeem points for limited-edition Patriots merchandise through the Shell app. This includes:
- Signed jerseys from notable Patriots players like Drake Maye, Christian Gonzalez, and Sebastian Vollmer.
- Exclusive “Game-Worn” collectibles.
- A chance to win an ultimate Patriots experience at a home game at Gillette Stadium in Foxborough.
Special NFL Experience in Berlin
Additionally, six individual tickets for the first official NFL game in Berlin, scheduled for November 9, 2025, will be available for redemption using Shell ClubSmart points. This event marks a pivotal moment for NFL fans in the DACH region.
Statements from Key Executives
Alex Foster, Senior Manager of International Business for the New England Patriots, expressed excitement about the partnership. He stated, “We are thrilled to partner with Shell, which will help us reach new fans in the DACH region through the ClubSmart program and one of Germany’s largest gas station networks.”
Stephanie Mühlen, head of the ClubSmart program at Shell, also shared her enthusiasm. “Through Shell ClubSmart, we create special moments for our customers—celebrating loyalty with exclusive rewards and unforgettable experiences alongside the Patriots.”
Shared Values and Community Engagement
The collaboration between Shell and the Patriots is built on shared values, including community, loyalty, and reliability. Beyond the rewards available through the ClubSmart program, the partnership also aims to engage fans through joint activities and social media initiatives.
Fans can look forward to seeing the partnership prominently featured during the Patriots’ activities related to the NFL game in Berlin on November 9, 2025. This collaboration promises to enhance the football experience for fans across the DACH region.
