Revised Apple TV MLS Streaming Deal to Conclude in 2029
Major League Soccer (MLS) has revised its streaming deal with Apple, now concluding three and a half years earlier than originally planned. The new agreement, which will end in 2029, involves significant financial adjustments and a shift in the league’s operational calendar.
Key Details of the Revised Apple TV MLS Streaming Deal
Under the new terms, MLS will receive $200 million for the 2026 season, the final year under the current calendar. In 2027, the league will earn $107.5 million for a shortened campaign. Thereafter, MLS is set to receive $275 million for both the 2027-28 and 2028-29 seasons.
Financial Breakdown
- 2026 Season: $200 million
- 2027 Season (shortened): $107.5 million
- 2027-28 Season: $275 million
- 2028-29 Season: $275 million
This brings the total average earnings to $250 million per season over the remaining three years. Comparatively, the original deal offered a similar average but included tiered payments that would increase towards the end.
MLSoccer’s Strategic Changes
The revised agreement also allows MLS to explore the media rights market more efficiently after the 2026 World Cup, which will take place across Canada, Mexico, and the United States. The timing is strategic, aimed at capitalizing on an anticipated surge in interest in soccer.
Additionally, Apple has relinquished its option to exit the deal after the 2027 season, emphasizing the long-term nature of this partnership. While both MLS Commissioner Don Garber and representatives from Apple declined to comment on the new financial specifics, Garber characterized the changes as “very positive for us.”
Impact of the Schedule Shift
The deal accompanies a significant shift in MLS’s league calendar. Beginning in July 2027, the season will run from July to May, with a winter break in December. This transition aims to align MLS better with the global soccer calendar and enhance opportunities for player transfers.
Garber labeled this schedule change as “one of the most important decisions in our history.” The adjustment is also designed to facilitate MLS playoff visibility, which previously overlapped with the American football season.
Future of MLS and Apple Partnership
Since launching the MLS Season Pass, MLS has embraced a direct-to-consumer model by placing all games on Apple TV, promoting international accessibility and reducing local blackout restrictions. The partnership allows for iterative improvements, and it is aimed at attracting new subscribers through bundled offers.
In conclusion, this revised streaming deal represents not just a financial reconsideration but also a strategic shift for MLS as it aims to strengthen its position in the evolving sports media landscape.
