Purchase Certified Pre-Owned Ford Cars Directly on Amazon
Ford has entered the online car buying market by listing certified pre-owned vehicles on Amazon Autos. This initiative allows customers to browse, finance, and purchase Ford vehicles directly through Amazon’s platform. After Hyundai, Ford is the second automaker to participate in this innovative sales channel.
Availability of Ford Vehicles
Currently, Ford’s certified pre-owned cars are available for purchase in three cities: Los Angeles, Seattle, and Dallas. In contrast, Hyundai launched its offerings in 48 cities. Amazon plans to expand availability to additional markets in the near future.
The Role of Ford Dealerships
Ford’s dealerships play a major role in this online sales process. Dealerships will set prices, manage services, and schedule vehicle deliveries. Essentially, Amazon serves as an intermediary between customers and dealers, bringing millions of Amazon users to the participating dealerships.
Benefits for Customers and Dealers
- Certified pre-owned vehicles with Ford’s warranties
- Ford Rewards points included with purchases
- Money-back guarantees in select cases
According to Ford, every vehicle sold on Amazon is inspected and reconditioned to meet quality standards. This combination ensures customers receive reliable vehicles backed by Ford’s commitments.
Addressing Consumer Frustrations
Car shopping often frustrates consumers, especially due to unpleasant dealership experiences. This new online purchasing option could alleviate some of these issues. Companies like Tesla have pioneered a direct-to-consumer sales model, removing the dealership from the process entirely. However, many states have laws limiting such sales, leading to legal challenges against Tesla’s approach.
Conclusion
Ford’s collaboration with Amazon marks a significant step toward modernizing the vehicle purchasing experience. By tapping into Amazon’s vast customer base, Ford aims to streamline car buying while offering the assurance of its certified pre-owned program.
