Cambridge Dictionary Chooses “Parasocial” as Word of the Year
The term “parasocial” has been selected as the Cambridge Dictionary’s Word of the Year for 2023. This word describes the one-sided relationships people feel toward celebrities and others they do not personally know. It gained popularity as fans developed emotional bonds with stars due to their relatable stories and experiences.
Understanding Parasocial Relationships
Defined by the Cambridge Dictionary, “parasocial” refers to the perceived connection one may have with a famous figure. This phenomenon can often be observed with public figures like Taylor Swift, whose personal lyrics resonate deeply with listeners. When Swift and NFL player Travis Kelce announced their engagement, the public displayed significant parasocial interest.
Historical Context
The concept of parasocial relationships dates back to 1956. American sociologists Donald Horton and Richard Wohl identified such bonds while studying television viewers. They noted that audiences formed connections with on-screen personalities, akin to ties with friends and family.
The Rise of the Term
In recent years, the word “parasocial” has transcended its academic origins, becoming part of everyday language. Colin McIntosh, the chief editor of the Cambridge Dictionary, shared that the term reflects a modern shift influenced by social media engagement. He stated, “It’s only fairly recently that it’s made a shift into popular language.” This change highlights how individuals now increasingly engage with public figures online, creating a sense of familiarity and connection.
Increasing Awareness and Usage
Interest in the word surged recently after a notable incident involving social media star IShowSpeed. He blocked a fan who referred to himself as IShowSpeed’s “number 1 parasocial.” This incident brought the concept into the spotlight, prompting many to explore its definition and implications.
The Impact of Social Media
Social media has significantly contributed to the prevalence of parasocial interactions. Platforms allow fans to connect with celebrities in unprecedented ways. The confessional style of podcasts further blurs the lines, leading listeners to perceive these hosts as substitutes for real-life friends. Jessica Rundell, a senior editor, explained how social media fuels these dynamics.
Word Recognition and Future Usage
- Parasocial relationships resemble real friendships in emotional depth.
- Such terms are deemed valid by lexicographers based on their sustained usage.
- Other new words added to the Cambridge Dictionary this year include “skibidi,” “delulu,” and “tradwife.”
As the concept of parasocial relationships continues to evolve, it remains crucial to understand its implications on social interactions and the nature of celebrity culture. The recognition of “parasocial” as the Word of the Year signifies its importance in contemporary discussions around celebrity and fan dynamics.
